@howdytherebear
Project Overview
Project Overview
Project Overview
Brand: @howdytherebear
Industry: Lifestyle/Pet Content
Timeline: March 2025 - Present
Role: Founder, Creative Director, Community Manager
The Challenge
The Challenge
The Challenge
How do you create authentic, engaging content in the saturated pet content space while building a sustainable brand that attracts meaningful partnerships?
How do you create authentic, engaging content in the saturated pet content space while building a sustainable brand that attracts meaningful partnerships?
My Approach
My Approach
My Approach
Platform-native content tailored for Instagram's algorithm. Focused on genuine moments, built community through consistent brand voice and active engagement. Adapted trending formats while maintaining authenticity.
Strategy
Strategy
Platform-native content tailored for Instagram's algorithm. Focused on genuine moments, built community through consistent brand voice and active engagement. Adapted trending formats while maintaining authenticity.
Strategy
Prioritized building genuine relationships over vanity metrics. Implemented strategic posting times and trending audio. Created content based on community feedback. Fostered two-way conversations rather than broadcasting.
Growth
Growth
Prioritized building genuine relationships over vanity metrics. Implemented strategic posting times and trending audio. Created content based on community feedback. Fostered two-way conversations rather than broadcasting.
Growth
Developed recognizable visual style with consistent colors and composition. Maintained brand consistency across all content while encouraging user-generated content. Created authentic integration strategies for sponsored posts.
Visual Identity
Visual Identity
Developed recognizable visual style with consistent colors and composition. Maintained brand consistency across all content while encouraging user-generated content. Created authentic integration strategies for sponsored posts.
Visual Identity
Brand Collaborations:
Fi Collar
Native Pet
Woof
Victor
March - July 2025:
2M
2M
Total Likes
Total Likes
10M
10M
Views
Views
40K
40K
Followers
Followers
Last 30 Days:
350K
350K
Total Likes
Total Likes
3M
3M
Views
Views
6K
6K
Followers
Followers
See for yourself!
